Another award win: AFAQS Foxglove Awards 2021.

We’re happy to share that Dreamjar Studios has won at the AFAQS Foxglove Awards 2021 for Brand Identity Design, for Dewey Station Wines. The announcement was made online on September 3, 2021, in line with how award ceremonies are being held since last year. This marks our third win at the AFAQS Foxglove Awards.

Dewey Station Wines is a family-run Australian wine brand, built on stories, people, and shared moments, with a strong focus on approachable, people-first branding. Our work focused on refreshing the identity while staying true to its heart, creating a visual language that felt warm, confident, and easy to connect with. It’s the kind of project where clarity mattered just as much as character.

AFAQS Foxglove Awards has always stood out to us as an advertising and brand-led awards platform, because of the lens it brings. Unlike most design-only awards, its jury is deeply rooted in advertising and brand leadership, people who think about communication, relevance, and how work performs beyond portfolios.

For us, this is exactly the kind of lens we value. One that looks beyond surface craft and into how work communicates, connects, and performs in the real world. Being evaluated through this perspective reinforces the way we already think about brands, as living systems shaped by clarity, relevance, and intent.

Knowing our work was being seen through the eyes of leaders from Ogilvy, Leo Burnett, BBDO, DDB Mudra Group, Havas Group, FCB India, Lowe Lintas, and McCann Worldgroup added a perspective we value deeply. It reinforced the belief that strong brand work lives at the intersection of design, communication, and commerce.