Little Athletics Victoria and Dreamjar Studios announce a two-year partnership.

Little Athletics Victoria (LAVic) and Dreamjar Studios are proud to announce a new two-year strategic partnership, building on a creative relationship that has developed steadily over the past three years.

Since 2021, Dreamjar Studios and Little Athletics Victoria have worked together on a range of marketing and creative projects, with a shared focus on how Little Athletics is represented and supported across Victoria.

The partnership will deliver personalised state and club marketing kits to help clubs communicate more clearly and consistently. These kits are designed to save time for the volunteers who run local centres, while presenting a unified message to families across Victoria, that Little Athletics offers a fun, inclusive, and active introduction to sport for children of all abilities.

As part of the partnership, Dreamjar Studios will provide Little Athletics Victoria and affiliated centres with access to a custom-built website platform developed exclusively for Little Athletics centres, with subsidised pricing available. Further details will be shared with centres by LAVic in the coming months.

Anthony McIntosh, CEO of Little Athletics Victoria, said, “We’ve built a strong, collaborative relationship with Dreamjar Studios over the past few years. They understand our community, our clubs, and the values that drive Little Athletics. This partnership is about helping every club tell their story in a meaningful and consistent way, while making life easier for the volunteers who make it all happen.”

Through the partnership, Dreamjar will continue to support LAVic with state-wide campaigns, club collateral, event marketing, digital strategy, and social media assets, tailored to the needs of Little Athletics and its network of families, centres, and stakeholders.

Somesh Jagga, Principal at Dreamjar Studios, said, “We’ve loved working with the LAVic team. There’s something special about the way Little Athletics brings families together. We’re proud to help shape how that story is told, and we’re excited to take this work forward.”

The partnership also includes recognition initiatives such as awards for club-level social media excellence, along with joint media, video, and conference projects that highlight innovation across the Little Athletics network.

Together, Little Athletics Victoria and Dreamjar Studios will continue working with clubs across the state to support participation, communication, and growth.