We’re happy to share that Dreamjar has won Gold at the Afaqs! Foxglove Awards 2020 for Brand Identity Design of the Year, for The Fat Mermaid. This marks our second win at the Foxglove Awards, and our second Gold here as well. A good feeling, especially for a project we’ve loved working on from the start. This year, the announcement unfolded online, and the moment still landed strong.
There’s a scene in the film Goal that this moment brought back for us. Shaan, the lead, is asked to hit the crossbar. He nails it. Everyone starts celebrating. He pauses them, takes the shot again, and hits the exact same spot. Only then does he let the celebration happen.
Because doing it once can be chance. Doing it twice means you meant it.
This second Gold felt a bit like that. Less surprise. More “okay, this checks out.”
